Brandpulse: Rebranding for CES
Brand agency Brandpulse has completely revamped the CES brand. The Geneva-based company is an international supplier of embedded computer systems for the military and civil aviation industry.
CES ("Creative Electronic Systems") commissioned Brandpulse with an international brand analysis, on the basis of which a differentiating positioning was developed in the next step. The core values of the CES brand were identified in joint brand workshops. By focusing on industry-relevant advantages, Brandpulse got to the heart of the strengths of the CES brand. In addition, the brand promise of CES was clearly sharpened in comparison to its competitors. The positioning thus developed by Brandpulse served as the basis for the development of the new image, which was consistently implemented across all CES communication activities in the areas of digital, print and out-of-home.
