Goldbach Group creates central competence and service center

GDS supports all Goldbach Group sales companies in the increasingly technology- and data-driven as well as cross-channel planning, execution and optimization of advertising campaigns. Alexander Horrolt, previously Managing Director Goldbach Audience, will take over as Head of GDS. Stefan Wagner, previously Head of Partner and Product Management, becomes the new Managing Director of Goldbach Audience Switzerland.

With the founding of GDS, the Goldbach Group is taking the next step in the further professionalization of its services for advertisers and media partners, as the company writes in a statement. In the future, customers and agencies will be able to benefit from centralized data management in the areas of planning, buying advertising contacts and optimizing advertising campaigns via electronic and digital channels. The aim is to increase the efficiency and impact of the use of advertising media and to reduce the complexity of display, video, audio, digital out of home, search and mobile campaigns.

GDS supports the accompaniment of consumers throughout the entire customer journey and across all touch points. Thanks to central data and product management, advertisers benefit from even better product and offer design geared to their needs. The utilization of advertising inventory is optimized.