Customer growth and pitch wins

PRfact, Ruf Lanz, Vitamin 2, Stämpfli Kommunikation and Werbeweischer announce additions to their client portfolio.

PRfact is new PR agency of Sony Mobile Communications


As of May 1, 2015, PRfact takes over the media and public relations of Sony Mobile Communications in Switzerland. Sony Mobile Communications is a subsidiary of Sony Corporation, headquartered in Tokyo. In the Xperia smartphone portfolio, the company combines Sony technologies with content and services, offering easy access to connected entertainment experiences from the world of Sony.



Ruf Lanz advertises new for Museum Haus Konstruktiv


The Museum Haus Konstruktiv in Zurich is one of the leading exhibition houses in the Swiss cultural landscape. The museum owes its appeal to its five to six major exhibitions each year, which highlight the connection between the constructive-concrete and conceptual history and international contemporary art. Ruf Lanz is now responsible for the promotional staging of the renowned museum. According to director and curator Sabine Schaschl, the creative agency "convinced us with fresh conceptual ideas that put us on the map beyond the initiated circles." The campaign will be on display from late summer 2015.



Vitamin 2: Fresh ideas for Thurgauer Kantonalbank


In recent years, Thurgauer Kantonalbank has sharpened and strengthened its brand with a comprehensive rebranding. After initial campaigns such as "Anlegen" (Investing) and "Hypotheken" (Mortgages), the region's leading cantonal bank evaluated a new partner in marketing communications. The St. Gallen-based advertisers from Vitamin 2 won the pitch, and the first creative outputs will be on display from fall 2015.



Stämpfli Kommunikation: Pitch for Reka won


At the end of March, Reka decided in favor of Stämpfli Kommunikation's new catalog concept in a pitch process. "With the concept, we have brought the family theme more to the fore," emphasizes Bernhard Kobel, Head of Customer Projects and Services at Stämpfli. The two catalog sections "Holidays in Switzerland" and "Holidays by the Sea" are no longer subdivided by location, but by season: "Family Holidays in Summer" and "Family Holidays in Winter". This not only provides a better overview of Reka's wide range of vacations, but also allows more space for a refreshed image section in the future. Thus, the new catalog concept focuses on communication, while the sale of specific vacation offers is shifted to the web. "Our concerns were implemented in the most target-oriented way: The conceptual derivation, the division into summer/winter catalog, simple adjustments on and the development of a completely new, refreshing design concept convinced us," says Damian Pfister, head of Reka vacations, explaining the decision in favor of Stämpfli.



Saphiron and Coop Switzerland strengthen cooperation


Saphiron Digital Strategy Consultants, a management consultancy specializing in e-commerce and online marketing, is strengthening its collaboration with the Coop Group. The Bonn-based digital experts are supporting Coop in expanding its digital dialog marketing. The focus here is on integrating the mailing platform into an overarching campaign management system based on SAS, an analysis of the newsletter portfolio, and the strategic and conceptual further development of e-mail marketing measures. Lukas Jung, Project Manager Digital Marketing at Coop, comments on the collaboration: "Digital marketing, especially email marketing, is of great importance to our group, as it enables us to establish highly relevant and efficient communication with our customers. We look forward to developing this channel strategically and operationally with Saphiron's support."



Werbeweischer wins Obscursion as cinema partner


Expansion of the cinema portfolio in French-speaking Switzerland: Werbeweischer will be marketing Obscursion's high-attendance cinemas in Sion from 2016. The owner-managed company is the only cinema operator in the capital of the canton of Valais. The four state-of-the-art cinemas are located in the center of Sion and are all digitally equipped to DCI standard. Obscursion has been part of Sion's fixed cultural offering for around 60 years. The program of the cinemas mainly features mainstream films with a high reach. The Arlequin cinema has 334 seats, the Lux cinema 198 seats - both halls have 3D technology. The Capitole cinema seats 110, and the Les Cèdres cinema seats 80.


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