Meta Design with global rebranding for Kaba
Kaba relies on Meta Design for a sharpened, strong and global brand presence.
In recent years, the Swiss technology group has continued to expand its business areas worldwide with the strategic goal of innovation leadership. In this turbulent context, Kaba now wants to focus on its strengths without losing flexibility. For this reason, Kaba involved Meta Design's various locations for the brand process at an early stage - in addition to Switzerland, particularly in North America and Asia.
Based on the brand promise "Beyond security," Meta Design worked with Kaba to develop a user-friendly modular, systematic framework of containers, colors and images, which in turn are combined with sound, fact-based communication content. The way the new brand is prepared and implemented allows Kaba to credibly communicate its innovative capacity globally, as well as provide an inspiring brand experience that embodies Kaba's claim to leadership - and goes beyond security.
The new brand identity will be successively rolled out and implemented worldwide in the coming months.
