Crbasel puts together advertising measures
The Basler Kantonalbank (BKB) is now offering four banking packages for everyday banking transactions. The campaign, designed by Crbasel, starts with teaser motifs and shows completely tied packages that are intended to arouse curiosity.
The other subjects play with the voyeuristic habit of looking closely, especially where something seems to be hidden. For example, some of the subsequent motifs show packages that have been torn open, allowing a glimpse of the actual packages on offer. The viewers of the subjects are thus led to want to find out more. The large-scale advertising campaign can be seen on posters, ads, flyers and in the electronic media.
A special feature among the four new banking packages is the FC Basel package, which was put together especially for all FC Basel fans. The "sporty" bank package includes discounted FCB tickets and other red-blue benefits in addition to many bank offers. The packages are designed to make the "financial life" of BKB customers more convenient, faster as well as easier and offer everything from a single source at a fixed price - starting with the account and ending with e-banking. BKB customers also benefit from price advantages, preferential interest rates and additional services such as free admission to the zoo or swimming pools.
Responsible at Basler Kantonalbank: Mathias Von Wartburg (Head of Competence Center Marketing), Miriam Gramelsbacher (Advertising), Samuel Maier (Sponsoring), Thaddaeus Jermann (Dialog Marketing), Patric Theumer (E-Marketing). Responsible at Crbasel: Gabriel Heuberger (creative direction), Judith Mann (text/concept), Daniel Roth, Jochen Pach (art director), Thomas Fux (consulting management), Felix Schregenberger (image editing), McHighend (print/litho).
