Hot water saving offensive by Franz & René

The aim: to raise awareness among the population about sanitary products with energy label A, which are a sensible choice for consumers when buying new products. In addition to TV spots, advertisements and a huge POS display at the partners, a promotion brigade - equipped with bathrobes and fins - launched the campaign in the main stations of Switzerland, accompanied by the famous A's of the energy label in the form of flying logos: to discover here in the video.

Responsible at Federal Office of Energy - Energy Switzerland: Chantal Purro (Communications Manager at Energy Switzerland), Planair, Martin Kernen (ass. Director) and Aurélia Vaucher (CAS Energy City). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Vincent Eichenberger (Campaign Manager); Marco De Albuquerque (AD); Barbara Müller , Sven Jungo, Gianluca Terzini (Graphic Design). TV Production: Ramon+Pedro / Making-of : Picturn.