Maxomedia: Fit for the housing market
To succeed in the hotly contested apartment market, Immoscout24 and Maxomedia provide searchers with the best support: The support of local celebrities, who provide them with tips for the apartment search.
Anyone looking for an apartment in Zurich or Geneva is not alone. And that in a double sense: To make it easier for apartment hunters to find their coveted new home, ImmoScout24 is now supporting them in a special way. In addition to its offering of over 70,000 properties every day, the portal is also providing support from prominent local heroes as part of the new campaign.
The new campaign comes from the Bernese agency Maxomedia. Under the motto "Fit for the housing market," the agency turns Zurich and Geneva city officials into housing coaches. They provide their protégés with tips on all aspects of the real estate search. In Zurich, celebrities such as comedian Stefan Büsser, businesswomen Bea Petri and Daniela Baumann, as well as Mykonos party icon Seigi Sterkoudis and bicycle specialist Peti Fontana are waiting. In Geneva, soccer coach Michel Pont and samba queen Veronice de Abreu will get the audience in top shape with their tips.
The implementation also reflects the training idea visually and presents itself entirely in the visual language of old boxing posters. The campaign platform is the microsite Immoscout24.ch/fit. On this one can see the Promi Tipps as well as current housing recommendations and inform in the housing councellor. There is also a competition with exclusive prizes from the coaches. The campaign is now present in Zurich and Geneva on posters, regional TV and online.
Responsible at Scout24 Switzerland:Andreas Schrag (Director Marketing), Nadia Probst (Marketing Manager ImmoScout24), Laila Aicher (Marketing Coordinator ImmoScout24). Responsible at Maxomedia: Simon Muster (overall responsibility) Michel Sulser (consulting), Reto Schild (CD), Daniel Rödel (AD), Antonia Bekiaris (text/concept), Philippe Stucki, Eduardo Cartaxana (graphics), Joel Stüdle (UX/UI design). Technical implementation: TWY, Web Development. Photography: Oliver Nanzig, photographer. Media agency: Mediakanzlei, Pascal Froehli and Rolf Suter.
