Pinkup opens new doors for Newhome.ch

Anyone looking for a new apartment will find it on Newhome.ch, the real estate portal of 16 cantonal banks. The Zurich-based agency Pinkup Dialogmarketing used an ambient measure to stage this message in a surprising way.

In the multi-storey car park of the Luzerner Kantonalbank, lift doors were converted into apartment doors without further ado. The elevator doors on several parking garage floors were covered with entrance portals for specific target groups - and provided with the matching floor mat adhesive. When you enter the lift, windows open to the outside - just like in a real apartment. This eye-catcher meets the lift users and ensures that the following message sticks: Anyone looking for a new apartment or house has the best prospects on Newhome.ch.

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Responsible at Luzerner Kantonalbank: Peter Bauer (Head of Marketing). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Jevgenia Babuskina (graphics), Celina Harisberger (consulting).
 

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