Ovaltine can do it longer and longer

One of Switzerland's most successful brand campaigns goes into the next round: "You can't do better with Ovaltine. But longer." Leo Burnett delivers on the energy promise once again.

The two new image films show what is probably the most enduring freeski course of all time, which can sometimes extend into the summer. Or the highly motivated, but unfortunately somewhat clumsy beginners in stand-up paddling, who do not let themselves be distracted in their enthusiasm even by the onset of winter. The two spots were shot by director Pep Bosch, who gave the films the right amount of whimsicality.

Responsible at Wander: Christina Kieni Römer (Marketing & Sales Director), Christof Stulz (Marketing Manager), Miriam Wälti (Brand Manager Ovomaltine). Responsible at Leo Burnett Switzerland: Pablo Schencke, Johannes Raggio (creation), Johannes Raggio (ECD), Michael Gassler, Fiona Gottwald, Tobias Schoen (consulting), Suzana Kovacevic (FFF). Film production: Stories, Pep Bosch (director), Crighton Bone (cinematographer), BSO Super Studio (music), El Ranchito (visual effects).


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