Customer growth and pitch wins

Meta Design accompanies the NZZ Media Group

The NZZ Media Group entrusts the brand agency Meta Design with the strategically consistent alignment of its brand. The goal is to carefully but decisively sharpen the existing positioning and further strengthen it in the market. In particular, the launch of new journalistic offerings and integration of media across all channels pose challenges for the future brand strategy. Steven Neubauer, Managing Director NZZ, Member of the Executive Board: "The NZZ brand has a high level of recognition throughout the German-speaking world and has top scores for credibility, relevance and likeability. Building on this foundation, we are optimizing our brand strategy in collaboration with Meta Design." Alexander Haldemann, CEO Meta Design: "Working for the NZZ brand excites our team. The task is to develop a brand strategy that keeps the tradition of the media house in mind and consciously sets the course for the future."

Inhalt&Form reports three new customer additions

Socar Energy Switzerland, the Swizly brand of Mosterei Möhl and Trimea are now part of the client portfolio of the Zurich agency Inhalt&Form. The collaboration with Socar Energy Switzerland already began at the end of 2014. Inhalt&Form primarily handles the national POS communication of the gas station operator. The first work will be on display shortly. For the Swizly brand, Inhalt&Form will develop a new advertising campaign on behalf of Mosterei Möhl. The first subjects and measures from this collaboration will also be seen soon. The latest new client is Trimea. The tourism and regional development experts chose Inhalt&Form in a selection process.

By the way communications realizes print and e-magazine for Bernmobil

Bernmobil has entrusted the Bernese communications agency By the ay communications with the task of realizing the employee magazine. Prior to this, a team led by agency founder Richard Hurni beat out two competitors in a multi-stage selection process. By the way communications is working closely on the concept and implementation with GO Group AG, which specializes in digital publishing and will provide the digital version of the magazine. "In addition to the content concept and graphic implementation, a very important issue for us is to also realize a digital media format," elaborates Rolf Meyer, Head of Corporate Communications at Bernmobil, "the creative and conceptual thoughts of by the way communications convinced us in this respect." The contract includes the development of four issues per year as a print and e-magazine.

Ming Agency wins contract for Das Kranzbach

The Zurich-based Ming Agency specializes in communication and media services for trade fairs, hotels and tourism destinations. In February 2015, it was already awarded the media mandate from the Lugano Mice Convention Bureau. Now the agency has been awarded the contract by the Bavarian four-star superior hotel Das Kranzbach - one of the best German wellness resorts near Garmisch-Partenkirchen, where everyday stress has no place. To ensure that the hotel's benefits are also more widely known in Switzerland, Das Kranzbach is commissioning the agency to act as its PR and media office in Switzerland. Project management for this mandate is being handled by Jeannette Scherrer, Project Manager Communications & Media and Carmen Keller, Project Assistant, together with agency owner Ewa Ming.

Open Up communicates for French cell phone manufacturer Wiko

For public relations in Switzerland, French cell phone manufacturer Wiko hires Zurich-based communications agency Open Up after a pitch. The tasks include positioning both the brand and the products in the Swiss market. Based in Marseille, Wiko develops and distributes cell phones in over 21 countries. Since fall 2014, the smartphones have also been available in this country. Communication activities for the Swiss market are managed from Milan. "We were looking for an agency that could help us build the Wiko brand in Switzerland. The Open Ip team convinced us with their telecom market knowledge and creative ideas," explains Petra Ventura, Head of Marketing for the Italian and Swiss markets. The agency advises Wiko on all public relations issues and implements PR measures for the French company. For example, the Zurich agency has already organized a launch event for journalists, bloggers and retailers and communicated the new products around the Mobile World Congress. Open Up also manages the test device pool for trade journalists.