Kargo: New campaign for Swiss vegetables
The image campaign for Swiss vegetables, which was launched last year, will start anew on April 20 with a poster campaign, followed by TV spots, online campaigns, advertisements and other measures.
"Swiss vegetables - tailored to every taste." With this claim, the Association of Swiss Vegetable Producers will be promoting its vegetables in several major cities from April 20, 2015 with a new poster campaign. The "Salat" (lettuce), "Radiesli" (radish) and "Spargeln" (asparagus) subjects will be on display. Then, in summer, "Carrots," "Summer vegetables," "Tomatoes," and "Cauliflower.
In addition, the "Spring Vegetables" commercial will be broadcast on TV and the Internet from April 27. Advertisements will also be placed in cooking magazines and the campaign will have a presence at various trade fairs, events and on Facebook until the fall.
The Bern-based agency Kargo Kommunikation is responsible for the concept, planning and realization of all advertising materials for the campaign. The aim of the campaign is to draw consumers' attention to the advantages and freshness of Swiss vegetables. The campaign focuses on the enjoyment, variety and seasonality of Swiss vegetables. Seasonal vegetables are available every month. The variety - especially in the summer months - is great. The website Gemuese.ch in the layout of the campaign contains information about the different vegetables, tips & tricks, an online store, farm stores, growing methods, ecology and much more, in addition to recipes.
