Publicitas expands Digital business unit

Publicitas is strengthening its Digital business unit with an additional sales team that will focus on nationally active clients and agencies. Simon Flatt will be Head of Sales Digital National.

In addition to the existing regional team headed by Henrik Jasek, the newly created unit headed by Simon Flatt is responsible for nationally oriented digital marketing. Simon Flatt, Head of Sales Digital National, has been working in various functions in the Swiss media industry for twenty years. For the last five years, he was Managing Director of the Group-M media agency Maxus. His team includes Danilo Gerber, Sales Manager Digital German-speaking Switzerland, and Julien Berger, Sales Manager Digital Western Switzerland. This brings Publicitas' digital marketing activities under the overall management of Andi Hess.

The core competencies in digital marketing include branding with a variety of single- and multichannel offers for different target group segments as well as performance-oriented solutions and the associated campaign reporting. In addition, the digital team supports customers in the development and implementation of technical solutions such as apps or landing pages through to the integration of CMS tools.

Andi Hess, Head of Digital: "With Simon Flatt, we have a digital professional on board who, from his many years of experience, knows exactly what clients and agencies need and expect from a marketing partner."

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