Valencia is on the trail of nature for Coop
The new Coop collection campaign becomes a nature experience. To promote the "Adventure Nature" promotion, Valencia Kommunikation is relying entirely on the power of Swiss flora and fauna.
In cooperation with WWF Switzerland, Coop invites you to discover the Swiss flora and fauna with 128 game and special cards as well as the large scrapbook. Valencia Kommunikation was allowed to design the campaign for this. "Swiss nature is particularly fascinating. It was therefore important to us to put the animals and plants at the center of our communication," says Valencia CEO Michael Gerber. Accordingly, the campaign's key visual also shows a whole range of animals: from lynx and brown bear to dormouse and salamander.
Animals are also the stars in the accompanying TV commercial. "Naturally, nature was also to play the leading role in the TV spot," adds Valencia CD Tommy Schilling, "which proved to be a particular challenge." Working closely with the WWF, care was taken to ensure that the species featured were Swiss. Says Gerber, "As a sustainability-oriented agency, it was a pleasure to work with one of the world's largest conservation organizations." The result is a fairy-tale spot in which a girl with the trading cards dives into an impressive natural world full of adventure.
In the "Adventure Nature" campaign, 128 playing cards can be collected, including special scent, luminous or thermal cards. Each card is dedicated to a Swiss animal species or plant and offers various game options such as quartet, domino or "Who am I?". The cards are complemented by a rich collection album in which the cards can be inserted. For the first time, the collected cards can also be managed through the special app, where there are more games, craft instructions, short films and much more to discover.
The collection campaign runs from 13.4. to 30.5.2015 in all Coop supermarkets, Coop City department stores, Coop Bau+Hobby, Coop restaurants and at coop@home.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Stefanie Gloor (Project Manager Advertising), Helmut Träris (Head of Sales Promotion/ Coordination CP/Projects), Manuela Kerker (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media), Bruno Cabernard (Head of Sustainability), Alexandra Sauer (Project Manager Sustainability). Responsible at The Whole Media: Stephan Küng (Managing Director). Responsible at WWF: Samuel Wille (Account Director Corporate Relations), Andy Wyss (Biodiversity Department). Responsible at Valencia Communication: Michael Gerber (CEO), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director), Nadine Gschwend (Junior Art Director), Sebastian Refardt (Senior Copywriter), Diana Aberkane (Senior Account Director), Emanuel Plüss (Polygraph Team Leader), Marina Korth (Polygrapher), Patrick Hublard (Polygraph).
