KSP: Relaxing under stress in the new Golf GTE
A car, a chauffeur, lots of passengers and proof that the Golf GTE actually consumes only 1.6 liters per 100 kilometers in the city. In Zurich, anyone and everyone who was a bit lucky could be driven through the city by Stress.
In silent e-mode or with 204 hp in GTE mode. Volkswagen's sustainable models have been on the Road to Blue since the beginning of the year. The road from the TV commercial now has a total of over 200,000 views on YouTube. And after the first guerrilla graffiti on Rosengartenstrasse, it is once again the campaign platform for a guerrilla action. The test drives of a somewhat different kind are being advertised on various social media platforms and the campaign website, Roadtoblue.ch, switched on.
Responsible at AMAG Switzerland: Oliver Stegmann (brand manager VW PW, director); Sandra Grau (marketing manager VW PW, authorized signatory); Jannine Fäh (advertising specialist VW PW). Responsible at KSP Krieg Schlupp Partner: Sascha Borsai, Benny Goldstein (creative direction); Enes Gedik (digital junior art director); Kevin Zysset (graphic designer, photographer); Rémy Müller (consulting management); Franziska Saxer, Nina Stebler, Katharina Pivonka (consulting).
