Advertising agency: Campaign for Lunge Zurich
The agency Werbeanstalt Schweiz has designed a campaign for Lunge Zurich that addresses the misuse of asthma medications in an amusing way.
Asthma is also widespread in Switzerland (one in 10 children and one in 14 adults is affected), but a frightening fact is also that over 60 percent of those affected use their asthma medication incorrectly. The campaign provides information on incorrect use and tips on correct inhalation. It includes a TV spot, posters, ad screens at CanalPost and pharmacies, a B2B mailing and Internet banners.
Responsible at Lunge Zurich: Robert Zuber (Management); Myriam Flühmann (Head of PR). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy); Sarah Hiltebrand (CD); Mike Surovka (art direction); Katja Wölfel (text); Sandra Städler, Dino Amantea (consulting); Andi Laub (DTP); Tobias Stahel (photography), Lorenz Wahl (image editing). Production Film: Eqal Visual Productions; Director Film: Sean Fee.
