Ruf Lanz: Campaign for Delizio Viva
Ruf Lanz shows: Once you get used to Delizio Viva, the new coffee machine from Delizio, you won't want to drink any other coffee.
More and more connoisseurs are swearing by the Delizio coffee capsule system. With the new "Delizio Viva" coffee machine, there is now another reason to make the switch. Because the new Delizio Viva is full of technical innovations that intensify enjoyment. For example, the short aroma-development pause ensures a pre-brewing effect that allows the coffee to develop more aroma than ever before.
Ruf Lanz's new TV commercials show the consequences of this innovation. In amusing short stories, Delizio customers are shown being served any old coffee at the coffee bar, in the gallery, at the in-laws' or during a job interview. Because they have already got used to the new Delizio Viva, they can't warm to any other coffee for the life of them. And discreetly dispose of it in the nearest bin. The voiceover sums up the unusual behavior: "You won't want to drink any other coffee. The new Delizio Viva with aroma-development pause. For an even more intense coffee aroma."
The commercials will run on all relevant TV channels from Easter Monday. The wide-ranging campaign will also give the public a taste for the new Delizio Viva with advertisements, posters and online advertising.
Responsible at Delizio: Aurel Keller (Head of Marketing and Sales), Ruedi Dätwyler (Head Brand Management), Corina Burri (Marketing & Communications Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Tanja Felix, Pascal Trütsch (Consulting). Film production: Onfilm. Director: Peter Dietrich. Camera: Albert Roige. Editing: Marko Strihic. Postproduction: OnlineVideo. Music and soundtrack: Jingle Jungle. Songwriter & Arranger: David Holler. Producer: Michael Gloor.
