Twitter Germany conducted a 10-minute survey of 500 respondents who live in Germany, Austria or Switzerland, are on Twitter at least once a month and follow an SME on Twitter. On Thursday, the company presented the results of this survey. It shows that SMEs are seen on Twitter and also discovered via Twitter.
Followers want to learn more about new products (40%), get useful information (38%) and show support (37%) on Twitter - and they also want to interact with SMEs.
The published study results can be found here.