TBWA: Campaign for Swiss Life Asset Managers

TBWA\Zurich was able to win the international pitch of Swiss Life Asset Managers and developed a first campaign for the markets Switzerland, France and Germany.

The new campaign visually sums up the investment philosophy and working methods of the asset manager, which has been successful for more than 150 years: working with project partners to screen, identify, analyze and control risks from the outset - in order to successfully shape the future and achieve sustainable performance.

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Responsible at Swiss Life Asset Management: Jean-Pierre Grimaud (CEO), Marcel S. Finker (BD), Tatjana Aepli, Christine Raschle (Heads Communications SL AM), Marie Gente (Head Communications AMB), Elena Le Gal (Graphic Designer). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (Strategy), Cyrill Wirz, Bruce Roberts, Bettina Klossner, Marek Zdarsky, Martin Schmidlin, Stefanie Wolf (Creation), Petra Zehnder, Stefanie Rübenacker (Consulting), Felix Streuli (Photography).
 

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