Leo Burnett Switzerland promotes the city for children
A new children's paradise that looks like a city is opening in Sihlcity. Minicity has a department store, a cinema, streets - everything just like for the grown-ups. And yet very different. Leo Burnett shows this on posters, ads and on the web.
Action-packed radio spots continue to tell why parents can also enjoy the new children's paradise.
Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand, Vanessa Welti (Marketing and Communications). Responsible at Leo Burnett Switzerland: Pablo Schencke, Anna Leudolph, Barbara Hartmann, Cla Campell, Lukas Tauss (creation), Johannes Raggio (ECD), Isabelle Meier, Ingrid Zumkehr (consulting), Erasmo Palomba (art buying), Hans Kievit (illustrator), Shop Around (production), Hastings (sound studio).
