Fashion hat trick for The House Agency
For the third time in a row, The House Agency has implemented the integrated communication concept for the "Long Night of Fashion", an AMEO initiative.
The event, which has been held annually since 2013, transforms Zurich into a fashion metropolis and offers numerous fashion houses the opportunity to present their latest spring and summer collections.
In the run-up to the event, The House Agency launched a transmedia activation campaign that focused in particular on posters, advertisements, cab branding, POS and display advertising. The digital presences (web / mobile) provided detailed information about the attractive program. In addition to the creative implementation, The House was also responsible for developing the media strategy and the associated media buying. Live reporting via social media channels also took place for the first time. The House's content unit provided a dedicated community manager who regularly reported on all the special features and events.
Stiletto run, fashion and more
Rennweg became a runway for a fashion parade, produced and choreographed by light artist Gerry Hofstetter. Afterwards, fashion houses and fashion stores on Bahnhofstrasse and Rennweg hosted exclusive shows, attractions and lots of celebrities in their stores. This year's highlight was the stiletto run for a good cause. This was organized by glowbalact to raise awareness for the fight against human trafficking. Even though the world record was unfortunately missed, the solidarity of the participants was overwhelming. In keeping with tradition, the event ended with a party at the Hiltl Club until the early hours of the morning.
