Florian Ast becomes the face of S1
The Swiss private broadcaster S1 and the musician Florian Ast are entering into a partnership. S1 is promoting Florian Ast's new album on air and online and, in return, Florian Ast is appearing as a testimonial for S1.
The Swiss musician launches his new album "Kurz & bündig" at the end of April. The first single "Rolling Stones" is already available for download on Friday. The album and single will be advertised on S1 with a trailer. As part of this partnership, dialect musician Florian Ast will be the first face of S1. "We are delighted that we have been able to win an extremely likeable Swiss artist for this collaboration in Flöru," says Program Director Mike Gut. Florian Ast appears as a testimonial in S1's own advertising and plays the station's signature tune on his guitar.
S1 will premiere the new video for the single "Rolling Stones" on TV for the first time on Saturday, March 28 at 8.00 pm. Producer Chris Hanselmann's company John Allen, which was also responsible for S1's visual identity, is responsible for the video production.
