USP promoters sample for Emmi innovations
In March and April, the Swiss milk processor Emmi presents the two new products Drinkpur and YoQua to the Swiss population with professionally organized distribution campaigns.
More than two hundred thousand samples will be handed out to potential customers at the six largest train stations in Switzerland (Zurich, Lucerne, Geneva, Basel, Lausanne and Bern) as part of station sampling. The aim of the activities is to raise awareness of the two new products and to provide commuters with a quick and healthy snack to generate trials. The agency USP Partner is responsible for the conception, planning and project management for the implementation of both marketing activities.
From the end of March to the end of April, the USP Promoters will be ready with bulging shopping carts to bring Emmi's new products to the people. The products will be delivered to the various locations using a sophisticated refrigeration and logistics concept and distributed in the early hours of the morning by a total of more than 120 USP Promoters with an Emmi greeting. The promoters are prepared in advance for the upcoming deployment by means of a customized online learning platform so that they can provide competent information about the brand and the product.
