TBWA: Pure Coffee Pleasures
The campaign for McCafé developed by TBWA\Zurich also makes coffee a visual pleasure.
It presents popular coffee varieties not hidden in their typical cups or glasses, but for once in their purest form as coffee creations floating freely in space. In a simple way, it symbolizes what is simply the most important thing at McCafé: high-quality coffee, freshly roasted coffee beans and pure coffee enjoyment.
Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Leonie Bringold (Marketing Manager), Bettina Lunelli (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Bettina Klossner, Tizian Walti (creation), Simon Rehsche (strategy), Stephan Lanz, Katalin Bertyak (consulting), Agnes Meier (production), Jonathan Knowles (photography).
