Brand Predictor: Migros is the most popular brand
Migros is the most popular brand in Switzerland and is now in first place, followed by M-Budget and Nespresso, according to the latest Brand Predictor study by advertising agency Havas Worldwide Switzerland.
As part of the latest Brand Predictor study commissioned by the advertising agency Havas Worldwide Switzerland, 4,145 people in Switzerland were asked about 560 domestic and foreign brands. The Migros brand, in 2nd place in 2014, is the most popular brand in Switzerland according to the latest survey. The M-Budget brand, which currently occupies 2nd place among the top brands, was again rated as having an excellent image by respondents.
The top brands are determined from the combination of perceived dynamism and perceived trust. In the ranking of the most trustworthy brands, Migros took first place in 2015, ahead of Toblerone and Chocolat Frey. In the ranking of the most dynamic brands, M-Budget is in first place ahead of YouTube and Zalando.
Trendsetters, known as brand predictors, can already predict the top brands of the coming years. According to their ratings, Migros is also likely to be the most trusted brand in 2017 and continue to occupy first place among the top brands.
"I am delighted that the Migros brand enjoys the greatest popularity among the Swiss. This award is an incentive for us to continue our passionate commitment to the quality of life of our customers in the future," says Herbert Bolliger, Chairman of the Executive Board of the Federation of Migros Cooperatives.
