BSSM creates BLKB annual report
Basellandschaftliche Kantonalbank has published its Annual and Sustainability Report 2014. BSSM is responsible for the concept and implementation. Coordinated with the bank's e-strategy, the agency relies heavily on online media.
The online version at Blkb.ch/gb2014 is the centerpiece of BLKB's 2014 Annual and Sustainability Report. Following the 150-year anniversary, the image section focuses on change. It has not only left its mark on customer behavior and work processes. Changes are also visible among employees. In interviews, five of them provide information about their experiences with the change.
New supplemented Blkb.ch/live the bank's reporting in the Basel area. BLKB reports on its activities on an ongoing basis via this innovative portal. This means that visitors always have an up-to-date view of the bank. The two-pronged concept that Basellandschaftliche Kantonalbank is launching with this year's edition is in line with the trend towards rolling reporting. Taking regulatory requirements into account.
The technical concept enables digital publication from one data source. Together with the Internet agency 4eyes and the media service provider Neidhardt + Schön, BSSM has supplemented the Internet portal with a PDF-on-demand platform.
Responsible at Basellandschaftliche Kantonalbank, Liestal: Christoph Loeb (overall responsibility); Nadja Schwarz (project management). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Hannes Müller (concept/text); Pascal Rehmann, (AD/graphics); Daniel Bard and Christine Dittmar (screen design); Sybille Cueni (prepress); Imke Fichtner (production); Claudia Paganini (consulting). Online: Internet agency 4eyes, Basel; Neidhardt + Schön, Zurich. Photos: Derek Li Wan Po, Basel. Video: BLKB.
