Adicto designs app for first fashion social network
Ingenium, a young fashion and marketing agency from Los Angeles, has engaged the St. Gallen design agency Adicto for the concept and design of a new mobile platform for fashion professionals.
This app is now available worldwide for iOS and Android. The Ingenium app and community enables talents from all areas of the fashion business to create their own portfolio and get in touch with others. "The focus is solely on fashion," says Valentin Lieu, owner of Ingenium Agency and operator of the app. "That's also what you feel on every screen of the app. Ingenium is all about motivation and support for fashion professionals. The design of the app has style, but is understated enough to draw attention to the essentials - the portfolios."
However, the app is also designed to help up-and-coming talent showcase their work, get discovered and ultimately land a job or commission in the fashion industry. To achieve this goal, Ingenium goes far beyond offering an online fashion portfolio. Users can like and follow people, brands or designs, or send comments directly to the profile owner. It encourages users to discover talent, seek inspiration, share ideas and collaborate.
"We know a lot of talents in the fashion business in Switzerland who are missing a platform where they can show who they are and what makes them so special," say Nicolás Durán and Christian Woelk, owners and designers of Adicto. "During the collaboration with Ingenium, easy communication within the app has always been the main goal. The result is a powerful mobile community that will hopefully ensure a lively exchange and many new connections."
The most important feature of the Ingenium app is an offline feature: it is designed to promote real conversations as a starting point for real-world collaboration between young talents and fashion professionals. An integrated search allows anyone to find specific talent, skills and experience in their immediate area or globally.
Ingenium is now available for iPhone, iPod touch and Android smartphones. An enhanced tablet version will also be available soon. There are also further plans to create a web app, customer and scout portals, sponsored competitions and other programs that put professionals and young talent in the spotlight.
Ingenium can be downloaded free of charge from the iTunes App Store and Google Play. It is also free to use and ad-free.
