Ruf Lanz: Suvaliv soccer spot is spot of the year

Every month for the past twelve months, an ADC Switzerland member selected his or her five favorites from all the new TV spots in the Publisuisse spot database. Of these five favorites, the audience selected the monthly winner in an online vote. In the end, all the monthly winners competed against each other for the annual prize. Once again, the audience votes counted in the online voting.

The clear winner was the Suvaliv soccer spot, in which an entire stadium is filled with injured soccer players. With 47 percent, it garnered more than twice as many votes as the second-place spot, Swisscom Replay (18.5 percent). In November 2014, the Suvaliv soccer spot had already won the Gold-Edi, the highest Swiss award for commissioned films. The spot was conceived by the Ruf Lanz agency under the creative direction of Markus Ruf, and realized in close collaboration with the film production company Stories - with Michael Fueter as director and Yves Bollag as producer.