BSSM lets stars drive from Kestenholz
BSSM has developed a rolling image campaign for the Kestenholz Group. Customers of the Mercedes-Benz dealer drive around on buses of the transport companies in northwestern Switzerland.
Spurred on by an appeal to the entire clientele, interested parties came forward for a casting. The most striking character heads were professionally put in the right light in the studio. Now they are making their rounds on the streets of the region as stars of Kestenholz and attracting attention. The advertising campaign at BVB and BLT runs for a whole year and the subjects are changed on a rolling basis.
Responsible at Kestenholz Holding, Pratteln: Stephan Kestenholz (overall responsibility); Katrin Schneider (marketing). Responsible at BSSM Werbeagentur, Basel: Urs Schneider, (CD); Pascal Rehmann (AD); Jonas Schneider (graphics); Hannes Müller (text); Philipp Buser (consulting). Photography: Tobias R. Dürring.
