Leo Burnett: New stories for Chocolat Frey
Chocolat Frey and Leo Burnett continue the successful campaign. Once again, the focus is on irresistible indulgence. And once again, it's not Swiss people but people abroad who are promoting Switzerland's most eaten chocolate.
Frey is the most popular chocolate in Switzerland. This has also been the focus of advertising time and again since 2012. We remember Christmas posters telling us that the chocolate is actually almost too good to give away. Ads that talk about the most wanted Easter bunnies. And TV commercials in which Mexicans, Chinese, Mongolians and others swear by Migros' Schoggi.
With the new TV commercials, Leo Burnett Switzerland and director Michael Downing let us travel to India and Denmark. The two films are being used immediately to promote the Easter range and the particularly crunchy nut bars in the Suprême line. A third spot - when the time comes - will promote the Christmas business. The TV campaign will be flanked by ads, posters, and online measures. Here, too, the focus is on one thing above all: Switzerland's most popular chocolate.
Responsible at MGB/Chocolat Frey: Marc Engelhard (Head of Marketing Communications), Jürg Spring (Head of Own Brand Management), Sandra Denier (Head of Migros Branded Products), Daryl Peter (Junior Project Manager Migros Branded Products). Responsible at Leo Burnett Switzerland: Pablo Schencke, Barbara Hartmann, David Hugentobler, Cla Campell (Creation), Johannes Raggio (ECD), Michael Gassler, Fernando Gort (Consulting), Suzana Kovacevic (Agency Producer), Erasmo Palomba (Art Buying), Michael Downing (Directing), Marcelo Durst (Cinematography), Wanda Germany (Film Production), Harvest Digital Agriculture (Post Production), Hendrik Smith (Editor), Jingle Jungle (Sound), Linsi Vogel (Photography)
