Ruf Lanz: Equal pay is a matter of course at VBZ

According to studies, women still earn 20 percent less than men - despite the same education and position. In order to highlight this deplorable state of affairs, the advertising agency Publicis recently launched a pointed campaign on behalf of the Women's Center Zurich: Hair dryers, peelers, headphones or corkscrews always cost 20 percent more as a male version than the feminine version (Werbewoche.ch reported).

VBZ and its creative agency Ruf Lanz find the Women's Central campaign very successful, according to a statement. Now they have designed a replica. The subject shows: At VBZ, a female tramp pilot earns exactly the same as a male tramp pilot (the real average wage of 6'286 francs was used). According to Jörg Buckmann, Head of Human Resources Management at VBZ, equal pay for equal work is also a matter of course in the other VBZ professions.

The subject will be distributed in various online applications on Equal Pay Day.