Vizner Borel puts Denner wine on everyone's lips
The cross-media campaign for the Denner wine range is entering the next round these days.
The campaign, developed by the Zurich communications agency Vizner Borel, includes two elaborate commercials, posters, ads, POS advertising materials, and the "Kleiner Weinliebhaber," the annual Denner wine guide. All advertising materials focus on Denner customers and wine lovers, who give their personal assessment and comment on Denner wine. Four new poster subjects and the two TV spots can now be seen throughout Switzerland.
Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (concept/idea/text), Gian Maurizio (AD), Markus Binggeli (strategy), Irene Stutz (consulting), Tom Haller (photography), Nina Rolle (JBW Media). Responsible at Stories Filmproduktion: Yves Bollag (producer), Michael Fueter (director), Christos Dervenis (production), Ueli Steiger (camera), Spacetrain AG (music), Peter Bräker (sound design), Jingle Jungle (sound studio).
