Havas Worldwide Zurich: Banking with Ah experience
Credit Suisse and Havas Worldwide Zurich make banking an experience for young people and students. Viva customers can now also go to the movies at a discount. The new campaign shows all the benefits.
In addition to free music streaming, access to the Swiss Music Awards and exclusive events, Viva customers can now also enjoy a cinema experience at a preferential price. Through its cooperation with Kitag (German-speaking Switzerland) and cinemas in French-speaking Switzerland and Ticino, Credit Suisse Viva is launching "Viva Movie Days" in February 2015, a national movie day on which Viva customers and one accompanying person can enjoy the best and latest films for just CHF 13 each (3D films CHF 15 / excl. 3D glasses), each with a bag of popcorn (size: small) and a soft drink free of charge.
The new campaign focuses on the moment of adventure, the Ah moment. The exclamation "Vivaaa!" links the product with the experience. The new claim "Access All Areas" underscores the banking package's claim to open the doors to a wide range of events and benefits for customers.
The campaign is fresh, cheeky and modern in a pop art guise. At the same time, it picks up on Credit Suisse's color scheme. The strong colors become real eye-catchers in POS, print, online advertising and in the cinema spot. In the current cinema spot for the Viva Movie Days, the actors react to the events on the screen in an entertaining and self-confident way, which leads to a lasting ah effect.
New are the two actors Davis and Elie, who can be found in all media. They embody the two target groups of young people and students. They always act credibly and establish a connection between the target group and the bank. Davis and Elie are to remain on assignment for Credit Suisse in the long term in order to sustainably increase awareness of the Viva Banking package. They also host the Viva Music Quiz as part of the Swiss Music Awards, for which Credit Suisse is the main sponsor.
Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Beat Wyss (Head of Marketing Private & Wealth Management Clients Switzerland), Marc Bissig, Camila Müller, Christian Clavadetscher (Marketing Viva), Anja Herrmann (Global Head of Advertising), Claudia Kuhn (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe, Christoph Hess (creative direction), Eric Markowski (text), Fabian Esslinger, Peter von Ah, Denis Schwarz (art direction), Lukas Bossart (strategy), Walter Tagliaferri, Jonas Brändli (consulting), Dan Cermak (photography), Nadja Putzi (photo production), Lisa Biedlingmaier (image editing), Claudio Catrambone (direction), Futurelite (film production), Jingle Jungle (sound studio).
