Wirz Corporate: New brand for the Motor Show
Wirz Corporate is developing the new "Geneva International Motorshow" brand for the Geneva International Motor Show.
The introduction of the new logo is the first step in the development of a comprehensive, globally recognizable brand identity, which will be launched at the 2016 Motor Show. The neutral location of Geneva is very attractive for car manufacturers from all over the world - this is embodied by the new brand.
Every year, the Geneva Motor Show welcomes over 10,000 media representatives from 90 countries. In 2014, over 135 journalists from the People's Republic of China, 179 journalists from Russia and 197 journalists from the USA were accredited. The first Geneva Motor Show was held in 1905 before gaining international status in 1924.
