Euro Shock" survey: Rolf Jeger
Werbewoche survey on economic developments following the "euro shock" and its impact on the communications and advertising industry: Rolf Jeger, CEO, Blue Spirit Communications
I don't want to join in the great lamentation. Metaphorically speaking: The SNB has turned the room temperature down a little. Instead of moaning and philosophizing about how cold it could get, it is now wise to put on a long-sleeved shirt and move around more. Companies have always had to demonstrate this flexibility. In concrete terms, many clients are actually behaving anti-cyclically: they sense that they have an increased need for communication and want to be seen now. They are looking for fast, flexible and cost-efficient measures and channels. I think that online in all its forms is also benefiting from this development.
