Euro Shock Poll: Jennifer Somm

The event industry reacts particularly volatile to economic changes - both positive and negative. For our Swiss clients, whom we support abroad, the situation has developed positively in that their costs have fallen due to the strong franc. However, many companies are cutting their marketing budgets, and extravagant events in particular send the wrong signal to the outside world in times of crisis. Nevertheless, we also see opportunities in the current development. Especially with reduced budgets, it is all the more important to create real added value with events. In line with the content marketing trend, we are seeing an even stronger tendency to use events to convey information relevant to target groups, tell stories and anchor brand messages in a targeted manner. And last but not least, we are seeing an increased demand for strategic consulting in the area of internal communication as well as team building and coaching inquiries, as job cuts in companies in particular are always associated with uncertainty and a loss of internal know-how - aspects that need to be accompanied by communication.