Freitag launches truck design contest
Freitag fights for once also on the European transit axis against the uniformity of mass products: Designers, graphic artists and vector artists of today and tomorrow are invited to design the tarpaulin of a truck.
The contest is intended to combat monotony on the analog highway. "There are fewer and fewer one-truck operations, and our raw materials, truck tarps, are becoming more and more uniform and boring," writes the manufacturer of recycled one-of-a-kind bags in a statement. Vector creatives from around the world are consequently invited to design the two 40-square-meter side tarps of a truck. The winning tarpaulin will be mounted on a truck of the Swiss transport company Planzer and will serve for five years before Friday bag unicums will be cut out of it.
The theme for the contest is free. The only thing to keep in mind is that everything in life has two sides - including the truck tarpaulin. So we're not just looking for a large-format truck tarpaulin design that everyone on the road will be looking for. The tarpaulin designers should also think ahead and think about the small things in the big things, as it says in the press release.
After all, the Friday Bag designers are supposed to be able to cut stunning one-of-a-kind bags out of the tarp with their stencils and knives one day, which everyone on the street will also be looking for.
An expert committee will select the 40 best plan designs from all rule-compliant entries. The three winners will be selected via online voting and crowned the winners of the Design-A-Truck Contest in the last week of May. In addition to the Freitag founders Daniel and Markus Freitag, the expert committee consists of a truck spotter, a bag designer, a Freitag product designer and the trucker who will drive the winning tarpaulin.
Rules, briefing and submission at Friday.ch/designatruck
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