SNK: New brand identity for Visberg

Demographic change and increased life expectancy are changing Switzerland and the labor market. More and more older people are continuing to work after retirement, and more and more industries are relying on these experienced workers. Or to put it another way: working after retirement - the 3rd career phase - is becoming a social megatrend. "As a first mover, we want to tap the potential of older workers and specialists," explains Michael Büchel, co-founder and partner of Visberg.

There are many reasons for hiring retired skilled and unskilled workers. "Experienced employees are particularly valuable in the retail sector, for example, because older customers want contact persons of their own age," emphasizes Büchel. In addition, mixed-age teams have been proven to increase productivity and are good for a contemporary corporate image. In addition to the placement of suitable employees, Visberg offers companies competent advice and the option of completely outsourcing HR processes.

Visberg knows the needs of experienced workers, knows which industries rely on the skills of senior experts and reliably places experienced professionals and support staff. Whether for jobs in healthcare, hotel & catering or construction and engineering: registering for the Visberg pool is simple and discreet via Visberg.ch.

Brand identity for a visionary competence center

The Zurich branding agency Scholtysik Niederberger Kraft SNK is responsible for Visberg's overall visual appearance. In close cooperation with Visberg, SNK developed positioning and identity, name, claim and the entire brand presence for print and web. The focus was on convincingly positioning a new theme and a new way of thinking in the market and conveying the visionary basic idea as well as the professionalism of the company.