Advertising market starts with minus in January
The advertising month of January 2015 started with a minus of 1.9 percent compared to the same month of the previous year. Thus, advertising print of 322.8 million gross Swiss francs was measured at the beginning of the year.
14 of the 23 sectors were more restrained in their advertising print spending than in the previous year. However, the retail trade (33.5 million, +54.7 percent), leisure, catering and tourism (32.9 million, +28.1 percent), pharmaceuticals and healthcare (22 million, +18.0 percent) and finance (18.3 million, +27.6 percent) sectors have stepped up their advertising efforts.
Tourism industry increases advertising pressure
The leisure, hospitality, tourism sector invested 32.9 million Swiss francs in advertising at the start of the year, an increase of a proud 28.1 percent on the same month last year. At the forefront in January is the provider Trivago, which is fully focused on the TV medium with its advertising spend (+276 percent compared to the same month last year) and appears to be expanding reach. Among the Top 15 and with a clear plus in advertising pressure show themselves among other things the offerers Kuoni journeys (+702 per cent), eBookers (+1532 per cent) and Switzerland tourism (+485 per cent). Valais Tourism is also particularly keen on advertising: with an advertising increase of 71.3 percent, the provider even lands in 14th place in the advertising ranking. Valais sends its regards.
Furnishings: more advertising for more coziness at home
What to do when it's cold and gray outside? Exactly: Stay inside and make your own four walls cozy. Although the construction, industry and furnishings sector only recorded minimal growth of 0.1 percent year-on-year, the furnishings product group, viewed individually, advertised almost 11 million gross Swiss francs in January, representing an increase of around 5 percent. The top 5 advertisers in the sector in January include IKEA, Möbel Pfister, Toptip, Möbel Markt Dogern and Home24. The most advertised products in the furnishings product group include IKEA bathroom furniture, Toptip furnishings, Pfister furnishings, Home24 as well as Elbau kitchens.
Armed for the flu epidemic
Anyone who can't manage to ward off the flu or the common cold at least knows what they can get at the pharmacy. The pharmaceutical industry advertised a whopping 22 million advertising francs in January, an increase of 18 percent over the same month last year. For medicaments against sore throat, cold, flu, cough, stomach/intestine and cold were invested around 10 million advertising pressure francs. The share for sore throat, cold and flu remedies is around 4.8 million advertising print francs. The most advertised products include the well-known names such as Mebucaine F lozenges, Neo Citran, A.Vogel Echinaforce Resistance tablets, Strepsils Dolo lozenges and Pretuval - everything from prevention to treatment.
