TBWA: Roger Federer talks to a parrot
A first teaser from Sunrise shows what Roger Federer does on his day off. TBWA\Zurich developed a testimonial campaign platform with Roger Federer for Sunrise that doesn't let him speak for himself, but right away the innovative offers.
Now that he doesn't have to say anything about the offers as a brand ambassador, he has time for other things. What exactly Sunrise and Roger Federer will be showing on an ongoing basis in short episodes that can be viewed on the microsite Sunrise.ch/RF in full length and on TV as short commercials. In addition to posters, print, POS and CRM advertising, further online measures will be used. And anyone who wants to hear from Roger Federer himself about what he's up to can call him directly on his Sunrise number 076 333 37 37.
The fact that Roger Federer has time off and doesn't have to say anything is a topic of conversation: The topic has been taken up in countless blogs - and sometimes also acknowledged with articles on the official ATP website and by Sports Illustrated.
Responsible at Sunrise: Timm Degenhardt (Chief Marketing Officer), Fabrice Allegro (Executive Director Marketing), Tobias Händler (Head of Marketing Communications), Minh Dang Nguyen (Senior Brand Manager), Anna Leutar, Barbara Hasenböhler, Linda, Forster, Uri Barasch, Sandra Seydel (Marcom), Dominik Krattiger, Andreas Jaeggi, Nora Angstmann, (Creative). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (strategy), Cyrill Wirz, Bruce Roberts, Tizian Walti, Bettina Klossner, Mischa Müller, Silke Erschbaumer, Wanda Michel, Stefanie Wolf (creation), Petra Zehnder, Sharon Nehrenheim, Stefanie Rübenacker (consulting); film production: Chocolate Films: Marcel Langenegger (director), Michela Trümpi (producer), Danny Hiele (DOP); photography: Tobias Stahel (photographer), Lorenz Wahl (image editing).
