Ruf Lanz: Cars advertise for switching to public transport
In the new VBZ-Sujet by Ruf Lanz, car covers are used as advertising media for the change to streetcar and bus.
The latest subject of the multiple award-winning VBZ campaign shows the cars in the Fraumünster parking lot, all wrapped in blue protective covers (affectionately called car pajamas by some). These protective covers are often used when the car is not needed for a longer period of time. Ruf Lanz has found another use for them. The agency uses the protective covers as an advertising medium to stage the VBZ slogan "Umsteigen lohnt sich" ("It's worth changing trains") with a wink. The motif appears as a double-page and full-page advertisement, as well as on posters and on the rear walls of VBZ vehicles.
Responsible at Zurich Public Transport: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Laura Hofer (Graphics), Rico Rosenberger (Photography).
