Bold: With the HSO to the high score

Each year, the HSO business schools support more than 3,000 people on their way to the top with their educational offerings. The new cinema/TV spot designed by Bold energetically showcases the advantages of HSO.

The agile main character collects points in the style of a video game hero and thus jumps from career level to career level in a rush. His acrobatic skills show that an HSO course can easily overcome obstacles on the way to a professional high score.


Responsible HSO Business School Switzerland: Stefan Leuenberger (CEO), Sara Stocker (Head of Marketing & Communications), Eveline Ulmer (Advertising & Event Manager). Responsible at Bold: Lindo Ganarin, Tino Niederberger (Creative Direction), Philippe Hansen (Overall Responsibility), Production: Maybaum Films.

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