Two megaphones for Swisscom

Together with its agency Heimat Berlin, Swisscom picked up two megaphones in this year's The Year of Advertising competition. In the Campaign category, it scored with Samsung's new S5 marketing strategy and won a silver trophy for "The Pulse Challenge.

Their film "Nico" for the new TV format 2.0 also impressed the jury and was awarded a bronze megaphone. The TV spot featuring Tina Turner, which promotes secure Swiss communications, also impressed the jury. It was named best in the telecommunications sector. This means that Swisscom is once again one of the most successful companies in the competition.

BMW Switzerland and UBS are each best in the industry. The German-Swiss cooperation of DigitasLBi and UBS dominated the sector Banks, Savings Banks, Investment with the relaunch of the UBS website. BMW Switzerland and Serviceplan Suisse came out on top with the entry "Soundtree" in the automotive sector.

Scholz & Friends was named Agency of the Year 2014. With its "Umparken im Kopf" campaign for Opel and the Grand Prix awarded for it, Scholz & Friends overtook last year's winner Heimat. Just one point behind, the Berlin agency took second place in the competition rankings with entries for Hornbach and Swisscom. Third on the podium this year is serviceplan, which scored points with work for Bytro Labs and ZDF. The title of Newcomer Agency of the Year 2014 went to Hamburg: Blood Actvertising convinced the jury with a new, fresh concept and well-known clients.

The winners were honored on January 29 at the Winners' Dinner - the awards ceremony for the competition - in Berlin. The winners of the campus young talent competition, Christian Freitag and Paul Kirsten, also presented their work "Metaworlds" there.

All selected and awarded works will be published in the Year of Advertising 2015 book, which will be published by Econ Verlag in April. The works can already be viewed at Jdw.com can be viewed.