Vizner Borel: The full load of Porsche
At Christmas, Vizner Borel brought in Porsche Switzerland as a client. Now the first measures can be seen: the comprehensive communication package for the Porsche E-Mobility campaign.
Everyone is talking about e-mobility. Porsche wants to take this into account and shows with the plug-in e-hybrid vehicles what technology is capable of today. Vizner Borel has developed a campaign that highlights the topic of e-mobility, renewable energies and the Porsche E-Hybrid models. With photographs of wind, solar, and hydroelectric power plants. Right in the middle, discreet yet eye-catching: the Porsche Cayenne S E-Hybrid, the Porsche Panamera S E-Hybrid, and the Porsche 918 Spyder.
All three subjects are used nationally as double- and full-page ads in the daily and Sunday press, as well as in magazines and the trade press. In addition, online as banners and in the Porsche Centers as POS.
Responsible at Porsche Switzerland: Yves Becker-Fahr (Head of Marketing); Nathalie Busslinger (Head of MarCom). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Eveline Jakob (consulting), John Leuppi (text/concept), Gian Maurizio (art direction), Paco Alborghetti (graphics), Michel Jaussi (photography), Peter Hüssy, Emma Lupp (PHD, media).
