Customer growth and pitch wins

Various agencies are happy about pitch wins, portfolio expansions or new collaborations. This time: Jung von Matt/PR, Walder,Werber, Business4you, Martin et Karczinski, Dentsu Aegis Network and Werbeweischer.

Jung von Matt/PR now looks after Turkey Tourism


Jung von Matt/Public Relations is now responsible for the external communication of the Culture and Tourism Office Turkey in Switzerland. The mandate includes media relations and events as well as the development of a country-specific social media strategy and influencer management. "With Jung von Matt/Public Relations, we can count on a creative PR team that is used to working in an interdisciplinary way without losing sight of the brand strategy," says Hilal Demirel, Director Culture and Tourism Office Turkey, explaining the agency's choice.



Walder,Werber: Stilhaus becomes new customer


With a consistent, holistic and original concept, Walder,Werber prevailed in the pitch and will promote Stilhaus with a new image campaign starting in spring. Stilhaus in Rothrist is Switzerland's largest shopping center for building, living, gardening and design. A world of experience for visitors interested in design, it brings together selected manufacturers and retailers under one roof. As a first measure, eye-catching image posters are planned to attract customers from all over Switzerland to Stilhaus.



Business4you is new main agency of Stars of Sounds


The Biel-based marketing agency Business4you took over all marketing tasks for Stars of Sounds from Lyss at the beginning of December 2014. These range from a guerrilla poster campaign to a new key visual and sponsorship concept. The decisive factor for choosing Business4you was that the marketing agency offers all marketing disciplines from one source and has profound competences in the areas of project management, communication, creation and online marketing. The first measure for Stars of Sounds was already implemented by Business4you on the first weekend of December 2014 in a night-and-fog action: A guerrilla billboard at the Christmas market in Aarberg, with which the limited number of reduced Christmas tickets was pointed out. For this purpose, a web banner with the happy Christmas message was placed on the website, which was redesigned and updated in a very short time - just in time for the start of advance sales on December 10, 2014. In addition, Business4you developed a new key visual.



Hilti agrees cooperation with Martin et Karczinski


As the first project of the collaboration with Hilti, Daniel Zehntner and his new agency Martin et Karczinski are designing the 2014 corporate report. "Hilti is a great technology brand with a lot of charisma. Designing corporate reporting in the spirit of this brand is a fascinating task," says Daniel Zehntner, Managing Director of Martin et Karczinski in Zurich. Three months after its founding, the agency is already serving several Swiss clients in naming, brand positioning and corporate reporting. The team in Zurich is also involved in strategic consulting for the international projects for Lufthansa and Kuka, which are managed by Martin et Karczinski in Munich. For the development of the Hilti corporate report, Daniel Zehntner's agency can build on its many years of experience, having already designed more than 200 annual reports and being a co-initiator of the successful Annual Report Symposium.



Dentsu Aegis Network: Into the new year with lots of good news


Lego and Burger King, Triumph and C&A, Goretex and British Airways... What reads like a list of Christmas presents and festive delights is now part of the work program at Dentsu Aegis Network Switzerland in 2015. As well as a number of other new customers for an active, healthy and happy year: Mastercard and Iberia, Watson and Paterson Entertainment, Codornu and Pandora, Flumicil and Dolo Specifen by Zabon, Microsoft and Xing, and Elite Partner Mediation.

As CEO Christof Kaufmann emphasizes, "the newcomers are not coming at the expense of the loyal ones": "Now that we have ensured the continuous quality of support for all existing customers in all respects and systematically expanded capacity, we can add a little more with a clear conscience."



Werbeweischer and Pathé agree on new partnership


Werbeweischer and the Swiss cinema operator Pathé have agreed on a new and long-term partnership. The collaboration between the two companies will begin in 2018.

"The cooperation with Pathé sets a strong accent and new weights in the Swiss cinema advertising market in the medium term. After a very successful start in 2013, WerbeWeischer has introduced far-reaching new concepts and modernizations for cinema advertising in Switzerland. The contract with Pathé is an important milestone in this development," says a delighted Florian Weischer, Chairman of WerbeWeischer. And Nils Schilling, Managing Director Werbeweischer Switzerland, emphasizes: "We share a great passion for cinema with Pathé - this is the best prerequisite for successful joint work."

Pathé is one of Europe's leading cinema operators. In 2012, the company generated sales of around 850 million euros with around 3'800 employees in Switzerland, France and the Netherlands. In Switzerland, Pathé is the leading cinema operator with a market share of around 25 percent - with top-modern cinemas with large audiences in Dietlikon, Bern, Basel, Lausanne and Geneva.


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