Scatterplanning: With Credit Suisse Viva to the SMA 2015
On February 27, the Swiss Music Awards will take place in the Hallenstadion. Credit Suisse Viva, the banking package for young people and students, is the main sponsor and has commissioned Streuplan to design and implement an integrated campaign.
Communication is via a broad online campaign as well as a media partnership with 20 Minuten and Rouge TV. The campaign focuses on the Credit Suisse Viva Music Quiz. In this interactive video quiz, charming presenters will guide you through questions about music until February 15, 2015.
Those who make it to the end have the chance to win two tickets to the Swiss Music Awards 2015. All participants can also pick up a Viva Music Quartet at the Credit Suisse office for fun at home and, with a little luck, find one of over 1,000 hidden instant prizes. In the first two weeks of the campaign, the Viva Music Quiz has already been played over 3,200 times, according to the statement.
In addition to the Viva Music Quiz on the web, the Viva Quiz Taxi is once again on the road in various Swiss cities. If passengers answer all the questions correctly during the journey, they win two tickets to the Swiss Music Awards 2015. With a master question, they can then put all their eggs in one basket and win VIP tickets. However, anyone who answers a question incorrectly must get off the train and continue on foot. The first episode of Viva Quiz Taxi comes from Zurich and will be shown on 20 Minuten Online on January 22. Further episodes from Basel, Bern and Lucerne will be broadcast in the coming weeks.
Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Beat Wyss (Head of Marketing Private & Wealth Management Clients Switzerland), Marc Bissig, Christian Clavadetscher, Camila Müller (Marketing Viva), Anja Herrmann, Claudia Kuhn (Advertising). Responsible at Streuplan: Thomas Back (overall responsibility / CD), Stefanie Fink (AD), Patrizia Harzenmoser (AD), Ennio Cadau, Barbara Michel (text / concept), Christian Jäger (consulting), Dalibor Tihi, Eva Gächter (online); INM AG (online); Futurelite (film).
