Effective immediately, the staging and realization of events will complement the existing offering of Goldbach Interactive, the Swiss full-service agency with digital DNA. With the latest expansion step, the agency offers a unique service in Switzerland across all areas of modern marketing communication, according to a statement.
For Frank Lang, Managing Director at Goldbach Interactive, this is a logical decision: "Brands want to be experienced - on all relevant channels. In this respect, event communication is the final piece of the puzzle that completes our range of services. We want to realize events that convey brand messages in an emotional live atmosphere, inspire the audience and thus remain in their memories." From conception to content production and scheduling to materials management, the new Bern unit offers a professional service that encompasses all facets of modern event and live communication. Thomas Schrämli, Director Campaigns at Goldbach Interactive, comments: "I'm glad that with Flavio Baggenstos and Michel de Maddalena we were able to win over two very experienced and well-connected event professionals to head the new business unit in Bern."
The existing locations and services - Zurich Wollishofen for comprehensive marketing and communications solutions, Biel for digital presences and web platforms - will remain unchanged.