Customer growth and pitch wins
Various agencies and companies are pleased to announce an expansion of their customer portfolio at the beginning of the year: BSSM, Primcom, Zürichsee Werbe AG and Goldbach Media.
BSSM with even more spirit in the portfolio
BSSM now manages the Vecchia Romagna brand. The know-how in dealing with the Swiss guidelines for alcohol advertising and the industry experience persuaded Haecky Import AG to let BSSM advertise the Italian brandy. Vecchia Romagna is the number 1 brandy in Italy and the most popular brandy in Switzerland. The noble brandy from Bologna is new to the Reinach-based trading company's range and is to be given a new look off- and on-trade. The first results will be seen in spring 2015.
Primcom takes over PR mandate for Costa Cruises
Zurich-based agency Primcom has been awarded the mandate for Costa Cruises' public relations activities. The cooperation starts immediately and includes the handling of the German as well as the French-speaking Swiss market. PrimCom supports and accompanies the implementation of the company's communication strategy and is responsible for national media relations. The Italian shipping company has its own sales organization in Switzerland, based in Zurich. General Manager has been Mary Stefanizzi since December 1, 2014. Costa Cruises currently has a total of 15 ships. Costa Diadema, the newest member, joined the fleet in October 2014. The new Costa flagship has 1862 cabins and in its first season cruises year-round from Savona in the western Mediterranean.
Zürichsee Werbe AG now markets Tec21, Tracés, Archi
As of January 2015, Zürichsee Werbe AG, a subsidiary of Zürichsee Medien, will market the products of Verlags-AG der akademischen technischen Vereine: the three architecture and engineering journals Tec21 (German), Tracés (French), Archi (Italian), as well as their joint website Espazium.ch. Publishing Director Katharina Schober is very pleased about the new collaboration: "Zürichsee Werbe AG has many years of experience in marketing trade and specialty magazines. As a new and exclusive partner, it will bring a breath of fresh air to our business, but without changing the tried and true."
Zürichsee Werbe AG is one of the most important players in advertising marketing for trade and special media. It manages over 40 titles in the print and online sectors. With the acquisition of Verlags-AG's media, Zürichsee Werbe AG is expanding its portfolio to include three more relevant trade magazines from the construction and housing segment in Switzerland and internationally. The three sister trade magazines Tec21, Tracés and Archi are the official organs of the Swiss Society of Engineers and Architects SIA. They address architects, engineers, developers, planners, investors, project managers and public administrations throughout Switzerland and beyond its borders. The trilingual website Espazium.ch is an independent product of the publishing company. In addition to the content of the trade journals, it publishes additional online content and thus optimally links the digital and printed information.
Goldbach Media markets French channel 6ter
The French free TV station 6ter will be broadcast with its own Swiss advertising window from January 1, 2015, and will be marketed by Goldbach Media. 6ter can be received digitally on Netplus and UPC Cablecom at the national broadcast launch and broadcasts its program in HD quality. The channel is broadcast in HD quality and its distribution is being steadily expanded. Caroline Schöfer, Managing Director 6ter: "We are delighted that 6ter is also being launched in Switzerland just two years after its launch and is developing accordingly. For 2015, we have many new additions to the program with exclusive series, new in-house productions as well as many well-known blockbusters, fiction and documentaries for the whole family."
Alexander Duphorn, CEO Goldbach Media, is pleased to strengthen the channel offering in French-speaking Switzerland with the new channel 6ter: "The French TV market has experienced a major commercial upswing in recent years. 6ter has already become the No. 1 HD channel in France via digital terrestrial reception (DVB-T) among the target groups HHF 20-49 years and people 25-34 years, just two years after the channel's launch, and its family-oriented programming is a great addition to our French portfolio."
