Maz certificates for social media professionals

"The mix of high practical relevance and top speakers was enormously beneficial," says Matthias Singer from the Swiss Farmers' Association, assessing the compact course "Social Media - Companies in Dialogue". In the course, the graduates dealt with the strategic and conceptual requirements for the successful use of social media. They expanded their skills in dealing with the most important platforms as well as in content and community management. They also learned how brand management, media relations, crisis communication, employer branding and campaigns work on social media. Finally, the participants learned how to critically examine the impact of social media and how to deal with internal company resistance when introducing dialog media. "The compact course on social media," said Peter Kaufmann from the Swiss Bankers Association, "was time well spent!"

Have completed:
 

• Birrer Susann, Head of Corporate Communications, Zurich City Police
• Fischer Sandro, Managing Director, Fischer's Sailing School Lucerne
• Hammer Trix, presenter, editor and social media manager, Swiss Football Association
• Kaufmann Peter, Research Associate, Swiss Bankers Association
• Miglioranza Nadia, Secretary, Vocational Trainer and Social Media, Bader Gastronomie & Consulting
• Schgör Patrizia, Advertising / Social Media, HOPPE AG
• Singer Matthias, Project Manager, Swiss Farmers' Union
• Dispute Sandra
• Wishes Peter, Content Master, Swiss Armed Forces

The next compact course Social Media Editor starts on March 6, 2015. In addition, the compact course Online Editor will be offered from February 20, 2015.