Messerli Group takes over Alpha Blue
With immediate effect, the Messerli Group is taking over the majority of shares in Alpha Blue Event Management, an agency in Uster specializing in general meetings and congresses.
As an agency and general contractor for major events brings Alpha Blue many years of experience and valuable know-how in consulting, conception, planning and implementation. Since its foundation in 2001, AlphaBlue has specialized in the organization of general meetings, conferences, congresses and exhibitions. With easyCOMM, it also developed a communication module specially designed for such occasions, which allows silent communication with all participants in real time and has been used successfully for several years. These features make Alpha Blue a perfect complement to the "Magic Moment Engineers" - the Messerli Group's experts for emotional marketing, live communication and brand experience.
Markus Raschle, Managing Director Alpha Blue, is confident in a statement: "As part of the Messerli Group, we can strengthen our position in the market and benefit from synergies. We are looking forward to the cooperation and can look forward to a successful future with a strong partner behind us."
Andreas Messerli, Chairman: "We are very pleased that we have been able to gain an experienced partner in the field of general meetings with Alpha Blue and thus strengthen our market leadership in this strategically important area. We are convinced that this partnership offers many opportunities for both sides."
To support the cooperation, Alpha Blue is also moving closer to the Messerli Group in terms of space. At the end of January 2015, the team will move its office to the Group headquarters in Wetzikon. With the acquisition of Alpha Blue, the Messerli Group now has a total of nine members.
