Leo Burnett: brand philosophy in a nutshell
Many car brands like to speak in abbreviations. Especially when they talk about the technical achievements of their engineers. At Volvo, however, it's always people first - as the new campaign by Leo Burnett shows.
In the typical abbreviated form, each subject apparently extols new features which, however, turn out to be basic wishes of drivers when the asterisk text is read. For example, "With MIB and WIA*" is not yet another assistance or multimedia system. Instead, it is the answer to a need that is likely to speak from the heart of many drivers today: "With more innovative usability and fewer innovative shortcuts.
A total of five subjects invite you to discover Volvo's brand philosophy.
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Responsible at Volvo Car Switzerland: Beat Fritschi (Commercial Director). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Bastian Otter (text), Pascal Herzog (art direction), Tiffany Gaggia , Dominik Mätzener (consulting).
